Friday, February 22, 2008

"Stop pushing the thing around the Ouiji board!"

A Branded Entertainment deal that seems like a bit of a force fit:
Hasbro is embarking on a six-year, four-picture deal with Universal Pictures based on top-selling board game "Monopoly," as well as "Candy Land," "Clue," "Ouija," "Battleship" and "Stretch Armstrong." Universal will release one of these themed-films a year beginning in 2010.

After the success of toy-based Transformers, not to mention theme-park-ride based Pirates of the Carribean, I guess it's not too surprising that "Pass Go, Collect $200" might be a line uttered by a Hollywood starlet...However it's a little hard for me to imagine Stretch starring in a full-length feature.

Soon we'll be seeing the Next Gen: