Friday, November 30, 2007

Oreo what's up in the world today

So speaking of Oreos (how can I not, with the aroma of those red-cream-filled Winter Oreos wafting through the air from the corner office) yesterday I was reminded of one of the most hilarious TV spots of my childhood. It's for Milk - view it here: http://www.youtube.com/watch?v=i-SxCCQfdrk. There are a bunch of guys in suits sitting around a conference room with stacks of Oreos and the task of naming this sandwich cookie. An employee named Hurley has his mouth full of cookie when asked what he thinks...and when he says "I don't know" it sounds like Oreo. The room explodes with applause and "Hurley, you're a genius!" No, Milk (and Goodby, etc - the agency), that ad is pure genius.

Seems like everyone out there is focused on being green - now, guerilla marketing has come clean. British company Street Art is making enormous stencils of clients' logos and messages, and "cleaning" them on to the streets. Using high-pressure cleaning machines and water/steam, messaging is "blasted" onto pavement - providing squeaky-clean communication with no carbon footprint... Check it out at http://www.streetadvertisingservices.com/.

According to the extremely reputable and current-events focused Fox 5 News, Santas in Sydney Australia are being mandated to say "ha ha ha" instead of "ho ho ho" because the familiar greeting may be construed as offensive to women. Insert funny comment here.

Did you know that camping is the top outdoor recreation activity among all Americans age 6 and above as tracked by the Sporting Goods Manufacturers Association? Guess growing up in CT didn't groom me to be the average American. Although I think I would like to escape this concrete wonderland and commune with nature...(erm, honestly I don't know if that's the truth or if I am being sarcastic). I'll ponder that this weekend from the safety of my midtown apartment.

Thursday, November 29, 2007

Let's start with some drinking aides...

Like we needed another reason to get wasted/trashed/hammered (depending of which of my work buddies you ask) or if you are missing those college-pregame events that actually become the party - here's an amazing little site that provides fully "curated" power hour mixes you can stream for free - www.thesearepowerfulhours.com (each mix has recommended beverage choices). Here's a site you can go to if you want to create your own power hour mixes from your iTunes library: http://www.ipowerhour.com/

Check out http://www.adamsballs.com/ to make your own, personalized (with photos/words/exclamations/proclamations) PING PONG BALLS. Because there's no way you could win without your lucky balls.

Some fashion news:
1) Topshop is opening in the States! By September '08 there will be 3 locations opening in Manhattan. Perfect for all those NYC ladies (particularly ex-London-abroaders) to pretend we're abroad. On a sidenote, the last purchase I made at Topshop is a purple tee with a screened image of a deer, with the words "Frankly, my dear..." Wow I am a dork. Worst part: I think I wore it this summer.
2) Craziness on the Fendi Front...Karl Lagerfeld and the Double Fs staged a $10 million extravaganza fashion show on the Great Wall of China. 88 models, walking 88 metres (in homage to the Chinese number signifying/portending prosperity) in Chinese-inspired luxe garb. The spectacular ended with the Fendi logo shone hugely onto the majestic mountain backdrop. Lagerfeld joked: "it's the first fashion show to be seen from the moon!"

Other Randomness:

According to Wharton study "Men Shop, Women Buy," for women "lack of help when needed" is the top problem (29%) when shopping. I would have to say that my top problem is when I realize (yet again) how far away I am from that pre-college clothing size.

The average time it takes to open an American Idol Barbie is 15 minutes, 10 seconds.

Why were these "Big Macs of Oreos" discontinued? Big Stuf Oreos (introduced in 1985) were several times the size of a normal Oreo. Sold individually, each Big Stuf contained 316 calories and 13 grams of fat. They were discontinued in 1991.

The First

I am an intellectually curious, 23-something strategic planner at a boutique advertising agency in New York City. I am basically obsessed with people watching and trying to figure out what makes people tick. That mixed with a creative propensity/utter inability to do math, a desire to wear jeans every day at work, and a childhood collection of Absolut ads steered me toward this advertising and marketing career path.
With all my reading of trade publications, internet scouring and trend observing, I need a place where I can dump my thoughts (and come back to when my memory of "that cool thing I read" fails me). Disclaimer: This is by no means an exhaustive list of the latest and greatest out there in the marketplace - but it's my own subjective, depending on what I read today, list (and sometimes analysis if I have time) of what I, personally, think is rad (or exceptionally well-done/plugged-in/brain food).