The First

I am an intellectually curious, 23-something strategic planner at a boutique advertising agency in New York City. I am basically obsessed with people watching and trying to figure out what makes people tick. That mixed with a creative propensity/utter inability to do math, a desire to wear jeans every day at work, and a childhood collection of Absolut ads steered me toward this advertising and marketing career path.
With all my reading of trade publications, internet scouring and trend observing, I need a place where I can dump my thoughts (and come back to when my memory of "that cool thing I read" fails me). Disclaimer: This is by no means an exhaustive list of the latest and greatest out there in the marketplace - but it's my own subjective, depending on what I read today, list (and sometimes analysis if I have time) of what I, personally, think is rad (or exceptionally well-done/plugged-in/brain food).